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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This year as in most every Major and Minor League Baseball load up on promotions to draw casual fans and fill distressed seats. The days are filled with bobbleheads, gnomes, beach towels, caps and hundreds of others. (Here is a list of 10 new MILB promos worth checking). The overwhelming number are always geared towards …
Every year around this time MLB and MiLB roll out their season long promotion schedules; chock full of bobbleheads, gnomes, beach towels, caps and hundreds of others (Maury Brown had a good summary of MLB promos here). The overwhelming number are always geared towards families and kids, with the idea of getting the unit to …
For those who don’t know, pro basketball has actually been back on Long Island since the Nets moved to the Barclays Center. Brooklyn does reside on the western end of one of the most populous and engaged bodies of land not part of the mainland US. However last year, a team with its sights a …
How do you buzz up a rather mundane equipment announcement? Give it some color. Literally. That’s what the independent Atlantic League of Professional Baseball (ALPB) did last week when they took a multi-year equipment partnership announcement with Rawlings Sporting Goods and turned it into bigger news by covering catchers’ protective equipment with original team specific …
The risk/reward for independent minor league baseball can be very high. Absorb all the costs, but keep all the profits with a product that can be fun, innovative and even a little but more edgy than affiliated minor league teams in North America. Grab a player or two with some name value, find some coaches …
This past week at the IMG World Congress of Sports MLB Commissioner Rob Manfred again talked about the need for baseball to find ways to engage young people and keep them avid fans for life. One way he mentioned was for seniors with disposable income to be the advocates of bringing their grandkids, nephews and …
It was a well-placed, well timed stunt that only an Independent League franchise could pull off. There was Pete Rose back in baseball for a day at least. The Atlantic League’s Bridgeport Bluefish “hired” Rose last week to be their manager for a day, ceding power for a few innings from former MLB’ers Willie Upshaw …
This almost sorta happened once before, in 1993. The Philadelphia 76ers and their owner Harold Katz were embroiled in a dispute with their arena partners, the Philadelphia Flyers and their owner Ed Snider. The battle was over the new home of the teams, as the CoreStates Spectrum was quickly running out of its once very …
There are 14 minor league baseball clubs within a 90 minute drive of anywhere in the New York area, all with various promises of affordable family fun and entertainment. However according to an announcement that came very quietly on the day after Thanksgiving, that total for 2014 at least will only be 13 with the …
This past Saturday, as the first place Red Bulls battled Sporting Kansas City in a key Major League Soccer matchup in the Midwest, a packed house at Hofstra University’s Shuart Stadium on Long Island, NY helped the New York Cosmos usher in a new era, in a league that has the same name as their …
