Audi

Beyond Friendly; Taking a Bold Next Step for the Business of American Soccer

August 23, 2018 by Joe Favorito

Below originally ran on Portada… For over a decade, the elite football clubs of the world have made the trek across the pond or up from South America for summer friendlies—training matches for the most part as they prepped for their regular seasons. All have seen the growing market in and around American football, and …

From Avacados to Audi; Some Thoughts On The Social Side Of Super Bowl

February 7, 2017 by eastwin5

Now that the air has cleared about the Super Bowl and it’s slightly down ratings, record-breaking streams, unworldly comeback and the first-ever use of drones in a halftime show, some other thoughts and numbers to consider. eSports In The Mix, Kinda: While there were gaming commercials that made it into the game again this year, …

FC Bayern Munich Builds Brand; In The U.S.

November 27, 2015 by eastwin5

It is not an easy thing, building brand affinity for a soccer club, or any team or league, that plays games thousands of miles away and whose stars rarely show up in market. Broadcast media, and the digital and social world have made it a bit easier to connect and follow, but with all the …