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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Every day I talk to people a little younger in various places: Atlanta, Minneapolis, Manhattan. And although none are as bold and clueless as the knuckleheads on the beach in Florida last week for spring break, many say the same thing; this Coronavirus thing is a little overblown, the numbers are being overplayed and even …
There they were on a beautiful Boston afternoon, Tom Brady and Julian Edelman, riding the Duck Boats in the Patriots Victory parade, adorned not in Patriots Championship merchandise but in tee-shirts of their own, owned design, readily available for sale. The tee shirts come just days after Miami Heat star Dwayne Wade announced his deal …
One of the biggest paths Barstool Sports Founder Dave Portnoy mentions on their road to disruptive sports and lifestyle business success has been merchandise. “We would wear or design a tee-shirt or a sticker or a hat and our fans would ask for them,” he said at last year’s Hashtag Sports event done with NYVC …
In a world that is increasing social media, text first, the value of showing up for things, and actually meeting someone is still and should always be, priority one. Case in point from this past weekend at the Penn Mutual Collegiate Rugby Championships outside Philadelphia, an event I have worked on and seen grow for …
As we approach the start of baseball, the beginning of March Madness and the run up toward the NBA Playoffs it is good to catch up with some of the people who are on the front lines of disruption and digital innovation, especially around hoops. One of those is Peter Robert Casey. A serial digital …
Sometimes it seems like the changes come first up north. In 2003 the Toronto Maple Leafs shocked the sports and media world by breaking news on their website first about the firing of a coach. The amount of coverage the team received by bypassing the traditional set off alarms across the media landscape. Alarms for …
One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …