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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the biggest paths Barstool Sports Founder Dave Portnoy mentions on their road to disruptive sports and lifestyle business success has been merchandise. “We would wear or design a tee-shirt or a sticker or a hat and our fans would ask for them,” he said at last year’s Hashtag Sports event done with NYVC …
Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …
The casual fan knows all about March Madness and the craziness that ensues when the NCAA Men’s Basketball Tournament tips off. Heroes made, eventually a champion crowned and Cinderella usually dances again and again, at least for a few weeks. The heavily margined, tightly controlled advertising dollars that go against March Madness are leveraged by …
It is almost time for President Obama to start ramping up the engines for the run to November. As the Republicans twist back and forth between Rick Santorum, Mitt Romney and other challengers, the Democrats have stood on the sidelines waiting their turn to start moving against whomever is on the other side. This week …
Four years ago this month, Sports Illustrated ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not know about. …
It’s not what they certainly planned to be doing in the middle of October, but New York Knicks teammates Amare Stoudemire and Carmelo Anthony certainly kept themselves busy and in the headlines this past week, without much controversy and without ever stepping on a basketball court. The duo spent the last five days visiting Duane …
It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and donuts and go into a field and pick a pumpkin …
