JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I am a coffee fan probably 14 hours a day, and have always been intrigued by the marketing of the drinks as a place for community as well as caffeine. For decades, from Dunkin to Tim Horton’s, sports have been a central point in the storytelling around the beverages as well. However now there is …
In some ways it is like the expansion Cleveland Browns starting after the “Browns” moved to Baltimore, or Twinkies re-launching after a short time going out of business. What is the equity in the brand name and who is your core when the dust settles. That is what the “Big East” is going through under …
Two of the most enjoyable reads this past fall were Mark Beech’s book on the last undefeated team at West Point and Joe Drape’s work on some of the recent squads. Both pointed to the personalities, the hard work, the dedication and the sacrifice that goes into being a student-athlete at West Point and the …
This past week college sports was again thrown into disarray as schools bolted from Big East to ACC to Big 10 to Conference USA to WAC to Sun Belt and back and forth. The jockeying and rumors continued, with those left as not moving felt hurt and disappointed while those moving looked to greener fields …
Savannah State, a Football Championship Subdivision school, has been outscored by a combined 139-0 in its first two games this season. It was beaten 84-0 at Oklahoma State last week and 55-0 in a rain shortened game at Florida State Saturday. The Mid-Eastern Athletic Conference member is collecting paychecks totaling $860,000 for the two games, …
Many experts in the industry feel that the real brand value of college athletics is still to come. From new television deals to the playoff system to schools taking control of their marketing rights and merchandising their assets, the future is bright for brands who want to go back to school to find new ways …
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is Pinstripe Bowl bound, Army is prepping for their Navy …
In the time since Larry Scott took over as Pac 12 Commissioner, the league has emerged as a leader and an innovator in virtually every area of the business of college athletics. League expansion, marketing to a larger fan base in the central and eastern United States, mew media deals, a strong push to have …
The continued scramble in the BCS-bound conferences moved Southwest again, with imminent acceptance of Texas A and M into the SEC. Much of the talk around A and M was the ability for the SEC to expand into another television area, the football crazy land of Texas. Last year the Big East went Lone Star …
Opening weekend in college football saw some interesting and exciting early season games…TCU-Baylor, Brigham Young-Ole Miss, even Notre Dame’s upset loss to South Florida were a few of the games that had great drama amongst a sea of mismatches and tune-ups for those in the major football conferences. Then you have North Carolina Central, Indiana …
