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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Big 10

Streaming Keeps Growing The Multilingual Engagement Opportunities….

September 30, 2021 by Joe Favorito

There is so much continued talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch (now with as many as 20 channels being …

Read moreStreaming Keeps Growing The Multilingual Engagement Opportunities….

Gaming The College System For Esports: The Oppts And The Pitfalls…

August 31, 2018 by Joe Favorito

  Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity.  That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …

Read moreGaming The College System For Esports: The Oppts And The Pitfalls…

College Hoops Looks To Rule Gotham: Too Much Or Never Enough?

February 26, 2018 by Joe Favorito

As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …

Read moreCollege Hoops Looks To Rule Gotham: Too Much Or Never Enough?

Georgetown, Northwestern Break The Midwinter Hoops Doldrums With Creative Promos…

January 15, 2018 by eastwin5

It is now the dog days for most indoor sports like hockey and hoops, so keeping fans at any level engaged in a long season with mixed results is always a challenge. So bravo once again to Northwestern and Georgetown, two programs which continue to generate buzz with some fun repeat promos. First there are …

Read moreGeorgetown, Northwestern Break The Midwinter Hoops Doldrums With Creative Promos…

Making Dreams Come True On and Off The Collegiate Ice…

January 24, 2015 by eastwin5

With all the issues tied to sport today, from Deflate Gate to the wreck of a season the Knicks are having, it is nice to find a unique voice, a refreshing reminder of what good can come from sport, and how one can take the gifts given them to “Pay It Forward,” a trait that …

Read moreMaking Dreams Come True On and Off The Collegiate Ice…

Marketing Whiz: Brown Helps The Scarlet See Green

December 19, 2014 by eastwin5

In January 2013 then Rutgers Athletic Director Tim Pernetti looked east to hire someone who could help give not just Rutgers, but college athletics business a new twist in promotion and brand activation. He brought in Lakewood BlueClaws General Manager Geoff Brown, naming him Senior Associate Athletic Director in charge of marketing. Brown, a Manasquan, …

Read moreMarketing Whiz: Brown Helps The Scarlet See Green

Little School, Little Budget, Tries To Make A Bigger Splash…

October 19, 2014 by eastwin5

The biggest college sports business news in the New Jersey this fall thus far has come from Piscataway obviously, where the Scarlet Knights are finding their way through their first year in the Big Ten across the board in sports large and small, with the loudest noise coming with their upset of Michigan two weeks …

Read moreLittle School, Little Budget, Tries To Make A Bigger Splash…

Tailgating Gets More Customized…

August 14, 2014 by eastwin5

It’s almost tailgate time on hundreds of colleges across the country, and a relatively new brand is ready to jump into the fray with a pretty unique contest. Schwan’s is a one of the national brands IMG College has brought to multiple school properties, with some assistance from Learfield Sports in lining up key schools.  …

Read moreTailgating Gets More Customized…

Will Championship Week Move More To Gotham?

March 13, 2014 by eastwin5

As we move through Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …

Read moreWill Championship Week Move More To Gotham?

Grinnell, Rutgers and The Brewers…

November 22, 2012 by eastwin5

Some Thanksgiving week thoughts, none of which are turkeys by any means Brew Crew Leaves it to the Fans: The Milwaukee Brewers have built a reputation for being fin and fan friendly with their promotions, from hiding gnomes around the state to getting Bernie Brewer to hit the slide in Miller Park. Now the Brew …

Read moreGrinnell, Rutgers and The Brewers…

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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