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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Wayyy back in 1980 as the U.S. Men’s hockey team pulled off “Miracle on Ice” the buzz around the sport of hockey was palpable, and anecdotally it was measurable as you saw sales and interest in the sport…and in the NHL which was struggling to find its balance at the time in many markets and …
We talk so much about the value of showing up and taking a chance by going down a road not usually planned, it may seem overused, but it is a gift that keeps giving, especially when you look for curious teachable moments. The latest occurred on Friday in New York, when my colleague Laura Dixon …
In 1997, the USTA unveiled the massive expansion of the Billie Jean King National Tennis Center, which included Arthur Ashe Stadium, the largest tennis facility in the world, one that would eventually bring a massive amount of yearly visitors and revenue to the US Open. Having been in and around The Open (then with the …
To me and many others, Radio Row at Super Bowl is what it will always be called. Like the name change at the former Tappan Zee Bridge…now the Mario Cuomo…or the switch of a stadium name…old habits are hard to break. But alas, as USAA has done with the second biggest live media gathering each …
There is a story I heard this year during the US Open. A media colleague of mine looked at the expanses of empty seats in the massive Bud Collins Media Center and harkened back to when it was opened way back at the end of the last century…aka before 2OOO…and sighed. ‘This was state of …
This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …
Pickleball is a great activity growing in popularity as a consumer product, especially for a demo of 50 and older. Padel is similar in many ways but with maybe a little more athleticism and different rules. Squash is now picking up steam after an investment by billionaire Mark Walter. Tennis…is tennis; a great sport for …
Everyone it seemed had a Pele’ story. Mine was quite random, and since it was just before great cell cameras I don’t have a picture of it, but I have a great mental image, and it’s a story I tell all the time. It was early December of 2007, and the New Jersey Ironmen, playing …
A great year for storytelling. We wanted to list out some of our best reads…books we actually read, form the past year. Looking forward to early 2022 which will bring us Mike Sielski’s Kobe book, Ian O’Connor’s book on Coach K and many more, wayyy outside of sports as well. And as you will see, …
For most of its recent history World TeamTennis was a fun and innovative idea caught with a home too small. The tennis schedule is simply too packed to find ways to give it it’s proper due. Other than places like Washington, where serial entrepreneur Mark Ein has built the Kastles into a year-round staple of …
