Billie Jean King

Brand Building Best Practice: Why US Open Qualifying Is A Winner…

August 23, 2019 by Joe Favorito

It remains the best value in sports, and is still one of larger secrets, even in the shadow of New York. It is the US Open qualifying tournament, the week-long celebration of tennis and sneak peek at those both in the main draw (and on site practicing each day) and those players battling point by …

Tell Me A Story: The Frank Deford Award And Williams College

June 1, 2017 by eastwin5

This past week the world lost one of its great storytellers in Frank Deford. I had come to know Frank several times over the years, most notably when he, I, Bud Collins and a few others sat in the lunchroom at Wimbledon when both were there for HBO, and we listened to them talk about …

Let The Open Branding Experience Begin…

August 25, 2012 by eastwin5

Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities playing in sponsored events with fans to social media …