Tales from the Cola Wars: Super Bowl Marketing Memories from Tampa…Three Decades Ago
Perennial Super Bowl advertising powerhouse AB InBev won’t run ads for its flagship Budweiser brew during Super Bowl LV, opting to reallocate its investment to ongoing COVID-19 awareness. The popular Clydesdales aren’t the only ad icons benched. Coke and Pepsi, two marketing giants that usually provide highlights as good as the actual game, also won’t run thematic …