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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Boston Bruins

January Lessons; Brady, Rafa, Kobe, O’Ree, King Henrik…The Lessons Of Finding Joy In the Journey…

January 30, 2022 by Joe Favorito

It has been an interesting and insightful first month of the year, capped off for me by a word…and a theme…that continues to pop up in a glass hall full start to 2022. Joy. I thought about joy many times this month, when I read Jon Wertheim’s great piece in Sports Illustrated on Tom Brady. …

Read moreJanuary Lessons; Brady, Rafa, Kobe, O’Ree, King Henrik…The Lessons Of Finding Joy In the Journey…

Bridgestone NHL Winter Classic Looks To Score In Social

December 30, 2015 by eastwin5

On New Year’s Day 2016, the Boston Bruins will face off against the Montreal Canadiens in the 2016 Bridgestone NHL Winter Classic at Gillette Stadium in Foxboro, Mass. In the battle of promotion on social media, the Bruins are clearly leading the race when it comes to team accounts on social media according to our …

Read moreBridgestone NHL Winter Classic Looks To Score In Social

Bruin Love, Taxing The Bulls, and Intimate Track…

February 11, 2012 by eastwin5

As we reach the mid-point of February, a look at some good moves this weekend in the sports branding world. DUNKIN LOVE: Dunkin Donuts continues to find new ways to grow its sports marketing platform, especially around its hometown New England teams. The latest promo involves Boston Bruins star Tyler Seguin, who will host a …

Read moreBruin Love, Taxing The Bulls, and Intimate Track…

Hockey Is As Hockey Does…

November 25, 2011 by eastwin5

One of the burning questions during the NBA lockout has been, “How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?” The answer is simple, they don’t, not really. One of the biggest misconceptions is that fans will jump to another sport or activity quickly to …

Read moreHockey Is As Hockey Does…

Good Year, Brand Hockey

June 18, 2011 by eastwin5

The post-game rioting aside, the recently completed NHL Finals between Boston and Vancouver capped what was another huge step forward in terms of visibility and brand growth for the NHL. Even in New Jersey, where the Devils horrific start doomed their playoff hopes early, New Jersey continued to make off-ice progress in growing their brand …

Read moreGood Year, Brand Hockey

In Minor League Hockey, Timing Is Everything…

June 12, 2011 by eastwin5

Minor League baseball is known as a quaint and affordable right of passage in America. In most communities it is a fun way to pass a few hours and get a good feel for the game, especially with little kids. Minor league hockey has often sought to be the winter alternative, and in some markets …

Read moreIn Minor League Hockey, Timing Is Everything…

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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