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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago at the Sports PR Summit in New York we heard firsthand the brand reinvention of Michael Vick. From All Pro to prison to ow coach and commentator, Vick took is through his story point by point, with the honest and straightforward reality that makes him if not the best, then one …
The following was compiled by Columbia student Matt Walker… “Working in sport, you learn how to delegate and surround yourself with good people. Sport truly is a team effort”. Former NBA Commissioner David Stern performed a Q&A interview with Sport’s Business Radio’s Brian Berger at The Player’s Tribune office in New York last week.. Students …
This past week was de facto sports conference week in New York. From the IESE event on Monday to the Sports Business Awards Wednesday to Leaders in Performance and Sports Ticketing, you could have filled almost every hour from 8 am Monday through 7:00 Thursday networking with sports biz folks big and small. On Thursday, …
