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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following originally ran on Portada The global airlines category in and around the elite world of soccer can be elusive and sometimes difficult to navigate, with many carriers choosing to spend their marketing dollars on sports more locally than around the world. However, a handful of carriers, especially those looking to expand brand into the Americas, …
What makes a good promo these days, and how do things get done? We asked Steven Zuller, CEO of Franklin Group, a marketing solutions company he founded in 1988. Based in Brooklyn, NY. Franklin Group has been designing, printing and distributing innovative marketing materials and promotional products for a wide range of sports organizations and …
Monday morning I had dropped my son off at Newark Penn Station as he headed back for classes at Drexel University, and while scanning the dial I caught the rebroadcast of Frank Isola’s interview on Sirius NBA Radio with Brooklyn Nets head coach Kenny Atkinson. By all accounts there is probably no one better liked …
For those who don’t know, pro basketball has actually been back on Long Island since the Nets moved to the Barclays Center. Brooklyn does reside on the western end of one of the most populous and engaged bodies of land not part of the mainland US. However last year, a team with its sights a …
Even before the news broke on Tuesday that owner Mikhail Prokhorov may, or may not, be selling the team, the Brooklyn Nets and the Barclays Center were still top of mind for thousands of fans in the New York area. A good part of that buzz has come from the aggressive and proactive marketing and …
The talk of gay male athletes coming out continued this week as Jason Collins joined the Nets, Michael Sam went through the NFL Combine, and closer to home, Drew University catcher Matt Kaplon revealed to his team that he was gay. As someone who went to an all-boys Catholic high school and had classmates and …
As smooth leadership transitions go, many businesses should look to the model that the NBA has set as the league goes from David Stern to Adam Silver. From little things like the name on the league’s game balls to bigger picture issues like labor negotiations and TV deals, the NBA has been sown unity and …
Yet another good ideas roundup as summer comes to a close… Brooklyn Goes For A Marketing Encore: The glare of the bright lights for a first successful season at the Barclays Center had not dimmed before the Brooklyn Nets started making noise for their second season…naming a new coach/old star and revamping their lineup to …
As we go thru Father’s Day weekend in the States, a look at some good moves from in and around the sports biz world. Maximizing Merch: There was a time not too long ago where quick turnarounds on merchandise tied to players was risky and was carefully charted. However in today’s digital world, with free …
Maybe its because it is a mix of students and global sports executives from all areas of business, maybe its because the setting is a college campus, maybe its because the combination of those two give the speakers a chance to be a little more loose and free thinking with ideas, but for the seventh …
