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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Caitlin Clark

Balancing The “Albatross of Expectation”…

April 3, 2024 by Joe Favorito

In her wonderful all access (see what happens when you give someone unfettered access and trust them to do a good job) piece on Purdue basketball, Dana O’Neil talked about the weight of pressure on the shoulders of Coach Matt Painter, identifying that weight as ‘The Albatross of Expectation.” I thought a lot about that …

Read moreBalancing The “Albatross of Expectation”…

Heroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

March 31, 2024 by Joe Favorito

According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did.  I know this because I remember exactly where we were …

Read moreHeroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

“They Are Good Copy”…Lessons From The Road This Week

March 23, 2024 by Joe Favorito

Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …

Read more“They Are Good Copy”…Lessons From The Road This Week

500 Billion, 1.3 Million, Playing The Symphony; Lessons From The Road

October 8, 2023 by Joe Favorito

A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …

Read more500 Billion, 1.3 Million, Playing The Symphony; Lessons From The Road

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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