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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
So much has been made with regard to cause marketing in the past three years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the …
Tossing Teddy’s are back across North America, and that’s a good thing. From The Maritimes to California, a hockey holiday rite of charity has returned in full force the past few weekends…The Teddy Bear Toss. (Great summary of all the sites and the numbers tossed to date here). Now it used to be only in …
As most return to campus, I randomly found a piece in Sunday’s New York Times on mom of Lady Gaga, Cynthia Germanotta, and her Sunday routine, and in that was a reference to #BeKind21. So, we went looking. Here’s what we found… Culminating on the U.N. International Day of Peace, #BeKind21 invites schools and colleges …
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which will again …
The celebrity chef tasting events tied to cause are done around most major sporting events these days. Bring in the big names and the exotic dishes, tie in local flavor, sprinkle in some former athletes and lots of brands and off you go, with a nice bang for a food pantry or another notable charity …
A few weeks ago we touched on the gap that NCAA athletes still have today, and might not have much longer, with regard to owning their Name, Image and Likeness. It came up as Stephen F. Austin senior Nathan Bain sank career defining shot to beat Duke, and then told the story of his family …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
It used to be only in Detroit could you throw an object on the ice during a hockey game and not be escorted from the building, in this case the former Joe Louis Arena. However the Teddy Bear toss for charity has taken the place of octopi in Motown, and we have a new record. Minor …
There are few brands that have had better timing at reinventing themselves over the years than Lego, and now the iconic company has kicked off a global initiative that couldn’t come at a better time. It certainly caught our attention in Times Square late last week. Welcome to “Rebuild the World.” The campaign kicked off …
There has been a huge spike in the use of 50/50 raffles to draw both interest and philanthropy dollars in stadia and arenas across the country. What was once a sleepy, clunky, raffle ticket based fundraising tool that was only successful as the hawkers pushing tickets has grown into a must do for many, be …