JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a reboot with new partners (Bluestone, MasterCard, Joseph A. Bank/Men’s Warehouse) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” is to …
The self-expression for dollars went from interesting to ridiculous this past week. While the ongoing debate over JR Smith being potentially fined for the Supreme tattoo he now wears gained more steam as the NBA regular season approaches, the New York Jets running back Isaiah Crowell got advice from someone who told him that doing …
It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and donuts and go into a field and pick a pumpkin …
Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities. One of the more unique niche engagements around title time is the partnership …