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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …
Dr. Phil Rides the Bull: Merit Street Media Makes a Big Bet on PBR For a professional sport to truly be considered Top Tier, its televised events need to be live. Sports as all the numbers have shown, is the only appointment viewing opportunity left in broadcast media, this side of a reality show final or …
At PBR events around the country, fans in the stands are wont to stand up, pour a cold one into their boot, and drink up. Last Saturday night at sold-out Madison Square Garden, the brew went into one fan’s adidas, and the crowd went nuts just the same. PBR threw a party this past …
Startups, even for sports or brands with a solid core audience, are tough. Just getting through Proof of Concept while managing cash flow and expectations can be a bear, or in this case a bull, so its’ nice to see PBR teams not just coming back but moving ahead for season two. After generating incremental …
Last Friday morning, getting ready to ring the New York Stock Exchange’s opening bell, the cowboys of PBR walked onto the trading floor to hoots and hollers of “Yellowstone! Yellowstone!” That’s all right with PBR Commissioner and CEO Sean Gleason, though when comparisons of his sport’s increasing popularity are made with cable’s No. 1 drama, …
Perhaps for a good part of the casual fans for sports, Army-Navy is a part-time tune in vs. must see engagement. However if you are a member, even an extended member of a military family, a fan of traditional rivalries, a football fan looking for a game to watch in early December on a Saturday …
Riding the success of a popular Netflix reality show, Formula 1 has won new fans and sponsors, and is a darling of the moment with sports media. Helped in part by the hit show “Drive to Survive,” now confirmed for at least a sixth season, the Mexico Grand Prix did well last Sunday, averaging 1 million …
Sports books written by league executives can be interesting and illuminating but also risk being safe, watered down, and predictable. The exec who oversees PR for PBR (Professional Bull Riders) from an Endeavor office in New York, Andrew Giangola, has just released a new book that bucks the inherent challenges of sanitized prose, offering a …
We throw around words like authenticity as a core value to connect with the world in general…especially for those in the limelight…we often forget what is actually authentic and what resonates as an example. Well here are two from the last few days, both of which show sincerity, vulnerability, emotion and most importantly the ability …
As we sit here on a very cold Saturday morning in late March in New Jersey scrolling through the numerous storylines about St. Peter’s University’s run to the Elite Eight, there is one word that again smacks us in the face that needs to be recognized. Joy. Now there is going to be much cliched …
