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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Before she headed back to the States, our colleague Lindsay Sarah Krasnoff dropped in some additional thoughts on sports and diplomacy from here recnt time in France. Her book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Readers can use code BASKET23US or BASKET23UK (UK, European Union) …
The following originally appeared on Portada…check out the site for lots of soccer and Latino sports marketing news… Even without a U.S. team in the coming World Cup, the U.S. soccer market is as strong and is growing faster than every other area, maybe with the exception of China, in the world. It’s why we …
The growth of soccer in the United States has been well documented on all levels, from the grassroots efforts of USA Soccer to all that MLS has done on the professional side. Even more interesting is the business interest some of the biggest global brands in the sport have taken with the game in the …
It is not an easy thing, building brand affinity for a soccer club, or any team or league, that plays games thousands of miles away and whose stars rarely show up in market. Broadcast media, and the digital and social world have made it a bit easier to connect and follow, but with all the …
Yes it’s lead in was a half hour Wonderbra commercial and yes the football vs. soccer comparison by Michael Strahan was unneeded and more than a tad insulting (or maybe it was more a statement about how far soccer still has to go in the States?), but “Brand Soccer” in the U.S. took another step …