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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Startups, even for sports or brands with a solid core audience, are tough. Just getting through Proof of Concept while managing cash flow and expectations can be a bear, or in this case a bull, so its’ nice to see PBR teams not just coming back but moving ahead for season two. After generating incremental …
Established pro sports leagues don’t often give birth to a separate offshoot league. But that’s what PBR (Professional Bull Riders), a sport formed 29 years ago, is doing tonight in Cheyenne, Wyoming when the bucking chutes burst open to introduce the first regular season bull riding games in the new PBR Team Series. CBS Sports …
Monster Energy’s marketing does not involve splashy TV campaigns, giant billboards or Super Bowl halftime shows. The brand lets its spokespeople carry the water – er, supercharged caffeinated energy drink. Extreme sports is central to that approach. As Monster says on its web site, “We choose to support the scene and our athletes. Who dreams …