JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“What do you think of the transfer portal?” It wasn’t the first question I was expecting from almost 105-year-old Sister Jean Delores Schmidt as I sat in her office at Loyola University on a warm Tuesday morning in Chicago, but then again sometimes when you just show up, you have to expect what isn’t on …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… A few years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready …
On October 15, 2018 I was in Seattle at a conference standing on a Pier looking at beautiful Mount Rainer when I looked at my phone and saw a notice that Paul Allen had passed away. How I ironic and unique was it to be standing there looking at the city he loved (and I …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …
While it is great the sports, especially team sports, is making the slow turn back to relevance in the Pandemic stricken world, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going to be …
We have often said that coaches are an underused marketing asset many teams, despite the fact that they are highly visible, more consistent and because of their prominent media roles, even more well-spoken or thoughtful than the younger men and women they coach. They also have a longer and more consistent shelf life than players, …
If your name is Veeck, you must work in baseball right? After all that’s what your family does, from legendary grandfather/owner Bill to father of all things innovative Mike, there is no other first family of the game then the Veeck family. So enter in William “Night Train” Veeck, the Chicago White Sox Manager of …
Sometimes one of the best parts of the journey through life are the unexpected people you meet along the way. Through our work with both the School of the New York Times and at Columbia, we were introduced to Fernando Perez and his circuitous route from the New Jersey suburbs through Ivy league baseball to …
One of the biggest challenges and opportunities new MLB Commissioner Rob Manfred has talked about is how to keep millennials engaged and involved in the game of baseball. While it is no secret that the folks at MLB Advanced media continue to use the digital space to enhance the experience of all, there is still …
It has been a long road back for BP, trying to restore consumer confidence in the brand after the disaster in the Gulf of Mexico. Partners abandoned them, consumers rebelled, government officials encouraged boycotts, and change came. However slowly and steadily the company has rebuilt consumer confidence, and although it may never have a day …
