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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Chicago White Sox

Better Than Anyone, Baseball Does The Big Events…

August 13, 2021 by Joe Favorito

Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers not coaches, not enough diversity and on and on. OK. However what baseball, Major League Baseball has, and does well, probably better than …

Read moreBetter Than Anyone, Baseball Does The Big Events…

Twang Flavors Chicago Soccer, Baseball Seasons With Activations

September 27, 2018 by Joe Favorito

The following was originally published by colleague Jerry Milani on Portada… While the Goya (@GoyaFoods) brand may be the first that comes to mind when considering the kinds of full-flavored seasonings so popular with Spanish eating and drinking, San Antonio-based family brand Twang Partners (@twang_official) has carved out a niche, and with its products now available on shelves …

Read moreTwang Flavors Chicago Soccer, Baseball Seasons With Activations

Learn From Those Around You: Another Veeck Makes His Mark In Sports

September 16, 2016 by eastwin5

If your name is Veeck, you must work in baseball right? After all that’s what your family does, from legendary grandfather/owner Bill to father of all things innovative Mike, there is no other first family of the game then the Veeck family. So enter in William “Night Train” Veeck, the Chicago White Sox Manager of …

Read moreLearn From Those Around You: Another Veeck Makes His Mark In Sports

BP Looks To Baseball As A Roadmap To Recovery

June 23, 2011 by eastwin5

It has been a long road back for BP, trying to restore consumer confidence in the brand after the disaster in the Gulf of Mexico. Partners abandoned them, consumers rebelled, government officials encouraged boycotts, and change came. However slowly and steadily the company has rebuilt consumer confidence, and although it may never have a day …

Read moreBP Looks To Baseball As A Roadmap To Recovery

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Weinstein Carnegie Group
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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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