Chivas Sets The Brand Integration Record…Sort Of…
Much has been made about the strong growth of both Mexican football and Liga MX (@LIGABancomerMX), the most viewed football week in, week out in North America. Brands like Wells Fargo (@WellsFargo), Allstate (@Allstate) and Verizon (@verizon) have used Mexican football as a key way to engage with a diverse and passionate Latino audience, not just …