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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On a sultry summer evening in June, Stephen “Wonderboy” Thompson and fellow UFC star Chris Weidman are facing off on the roof of IMG Models across from Madison Square Park. “Never hit with a fist in a street fight,” Thompson says. “You’ll bust up your hand and cut your assailant’s face. You do not want …
As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times and most importantly, stay brand loyal and engaged virtually 24/7. Chasing the shiny toy, the new social platform, or the …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …
It was a night that maybe in other years would have sent the UFC leadership scurrying for new spin. There was their vaunted former champion, Anderson Silva, screaming with a horrific broken leg; night over, maybe career over. It comes just a few weeks after another of the promotion’s biggest stars, Georges St. Pierre, announced …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. However like all large brands, there is a tendency from time to time to get caught in a routine of success without looking for more innovation or testing …
