JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which was once a one …
Just after nine last Monday I got a text from my brother Chris, asking if I was watching what was going on on Monday Night Football. I was not, but turned the game on to see…no game. Only stunned silence, and the potential worst nightmare of any live event, let alone a live sporting event, …
I love listening and learning from young people about what they see, what they enjoy and what makes a difference to them in the industry. Case in point was this week when I got to visit Keith Green’s class at Montclair State University. The beginning of the class was a discussion on the unusual things …
Small markets, holiday spending issues, surprise home games, viewing enhancements, fan apathy, weather, elite opponents. All factored into the firestorm the NFL came under for three of its four wild card home games this weekend as teams rallied to hit sellout modes and avoid being blacked out. Only better prepared, large market Philadelphia avoided the …
There are few, if any, more well written and well-told series on broadcast than HBO’s “Hard Knocks.” No matter how mundane the day, the cameras of NFL Films, combined with exquisite direction and writing can deliver moving and impactful stories of the lives of previously unknown or little known NFL players like nothing else. The …
