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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
Monday was Pi Day, the day that celebrates the mathematical constant ? (3.14). Pi Day was founded by Physicist Larry Shaw in 1988 and has grown in every area of science, especially as areas like gaming and analytics continue to be even more interesting to a younger demo. Maybe it wasn’t what Dr. Shaw had in …
There was a time not too long ago when you said athletes were juicing and scandal broke out, suspensions issued and careers were cast away. Now juicing has a while different take, with a growing number of athletes, teams and medical staffs looking to create the right mixes to do everything from rehydrate to bulk …
There is certainly continued angst amongst those making a living in media these days. ESPN and Sports Illustrated layoffs, sites rolling up, newspapers well…that we know. Then there are new offerings like Oath and Stadium and the continued watching of platforms like Facebook and Twitter. We still have Bleacher Report and others humming along and …
Several years ago at The Ivy Sports Symposium, several marketers were asked to look into the future and describe what would be the ultimate in fan engagement. It was just after the launch of X Box Live, which was just beginning to change the way immersive gaming and fan interaction was being conducted, but limited …
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
Before any trade movement happened, the entirety of the NBA waited with baited breath on one event: the decision of LeBron James. Everyone in the sports world knew that once LeBron picked his destination, that the shakeout would be swift and violent. Now that the smoke has cleared, what did it all mean in terms …
The latest in Tanner Simkins interviews is with Michelle Campbell, Executive Director of the LeBron James Family Foundation, which has thrived whether the NBA star has been in Miami or Cleveland… Michele Campbell is Executive Director of The LeBron James Family Foundation. The organization helps at-risk youths progress from third grade to successful high school …
With all the LeBron James news and the talk of skyrocketing ticket prices, ample TV appearances, out of control franchise valuations and all else round the Cavaliers, it will be interesting to see who the smart, calm head identify as key engagement opportunities around the LeBron return. Will brands try and tie up Kyrie Irving …
We went to the folks at MVP Index to take a look at the LeBron effect is early on in social, and to debunk the myth that Heat fans evaporated…here ya go What impact can one man have on a brand? Ask the Cleveland Cavaliers. LeBron James’ decision to pick his first team over the …
