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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Cristiano Ronaldo may not be able to move the stock prices of Fortune 500 companies with a flick of the hand (read Brendan Coffey’s piece exploding an urban legend this week to understand) but he, along with Paul Pogba, can make brands rethink their literal positioning and visibility as the constant battle for visibility and …
Perennial Super Bowl advertising powerhouse AB InBev won’t run ads for its flagship Budweiser brew during Super Bowl LV, opting to reallocate its investment to ongoing COVID-19 awareness. The popular Clydesdales aren’t the only ad icons benched. Coke and Pepsi, two marketing giants that usually provide highlights as good as the actual game, also won’t run thematic …
The following originally ran on Portada There is no doubt that over almost a quarter century, Major League Soccer (@MLS) has built a North American brand that has elite status, proactive marketing, a young, engaged fan base and a diverse and growing ownership group that has put professional soccer not just on the map, but …
This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about all those tweens following DOTA2 on Twitch? …