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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The value of coaches as great teachers has probably never been higher than it is in the distracted world we live in today. Colleague Dave Siroty penned this piece on Seton Hall’s longtime baseball skipper Mike Sheppard, who passed away this past week. “Shep” along with a handful of other coaches like the late Rutgers …
The scramble for broadcast video exposure, especially for emerging sports and mid-major schools, is an ongoing battle. In a world where more and more consumers are viewing high quality video on a number of devices, is the cost and time needed to actually put games on air where only a fraction of the audience may …
While the beginning of March brings together thoughts of both college hoops and spring training, baseball in another prime area of interest officially got started this past weekend as well. College baseball quietly began its official season of spring play, with amazing weather continuing in the Northeast and with little fanfare on the sports schedule. …
