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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was …
In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …
In his book, “The Daily Dad,’ author Ryan Holiday always talks about the way we can bring long term value to relationships, especially with our kids. One of the terms he used as the year came to an end was the difference between “presents and presence.” In the hyper competitive world we are in today, …
What a year we are winding down…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for …
Tom Richardson and I have been doing our sports business podcast at Columbia for nine years and have over 400 episodes logged, with the able assistance of a legion of student producers and the welcomed addition of cohosts Scott Rosner and LJ Holmgren over the years. We think that makes us the second longest running …
“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …
There is a scene in the movie “Wall Street: Money Never Sleeps” where a young Jake Moore (played by Shia LaBeouf) is walking in Central Park with his mentor and his firm’s managing Lewis Zabel (Frank Langella). Zabel has become disillusioned with the industry and doesn’t understand how he can be told a loss is …
It is one of the classes where I learn the most every semester, a class on the business of brand storytelling. The reason? One of the questions amongst our global group of grad students is to tell me three brands they follow and why. RARELY does any company come up more than once…the outliers this …
A year ago my wife Laura and I talked about what I wanted to do for my 60th birthday. A trip? Well that’s coming next week, a combo of several milestones for us. A party? Nah, not my thing and you can never get to all the people you would want to see anyway. I …
“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …
