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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk Olympics, women’s sports and India with Neha Aggarwal, the business of the WNBA, MLS and more with Amy Scheer, and the Savannah Bananas …
A few weeks ago I was walking on a beautiful Thursday through Central Park to where our Columbia class is this semester, in the tower of Riverside Church. I had spent about 45 minutes on the phone while traversing the beauty of the park talking to a longtime friend and colleague, Mandy Antoniacci, who almost …
One more brief digression from best practices of others for a moment. Earlier this summer we did a summer high school class for those interested in learning a little more about options ahead. In previous years, no laptops were allowed in our classes…too much of a distraction…good look in the Zoom inspired world doing that again this …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties struggle to figure out how to bridge the next few months as we try to return to some sense of business normalcy in mid 2021. No matter where you work today, especially if you hit a …
Myself, Scott Rosner and Carla Varriale-Barker are “The three,” the three members of our Columbia faculty teaching in what’s called a Hy Flex Environment this semester. One thing that has been stunning is not balancing those in the room with those following remotely, of adjusting to wearing a mask or having a camera all the …
In the next few weeks kids of all ages will cautiously, nervously, virtually head back to some form of school. That includes my class at Columbia University, which as of now, I will be doing as a hybrid class, with some students online but a majority of the students in the classroom. I was shocked …
“Those who can’t, teach.” We have heard that phrase, which originally came from George Bernard Shaw, used many times throughout the years. However as we continue to evolve into a better world, hopefully, of constant learning, the need for evocative teaching is needed more than ever. We are also entering into a fall like no …
Every June and July for the past eight years I have had the great honor of teaching and learning from high school students with an interest in sports business. Between our summer program at Columbia, The School of the New York Times, and some other programs like the Manhattan Sports Business Academy, at least parts …
It took a while and we still haven’t seen the hard copy (or the ebook), but we are proud and happy that the third edition of “Sports Publicity” is now out and available. The updates from the the second edition which came out in 2012 are pretty vast, and we have brought a list of …