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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
How do you try and make a big splash around the biggest TV event of the year with a little project and a little budget. Try and go local and get some buzz on the idea… Filmmaker Bob Babbitt did this three years ago with the Triathlon movie buying a spot in the smallest market …
Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers not coaches, not enough diversity and on and on. OK. However what baseball, Major League Baseball has, and does well, probably better than …
It came pretty quietly a few weeks ago, Thomas Tull, Chairman of legendary Pictures, was selected to the Board of Directors for The National Baseball Hall of Fame and Museum. While many may look at the move and go on to the next tidbit of information, it really is an interesting progressive signal of things …
Wednesday the Baseball Hall of Fame held their annual event to announce which former stars were selected by The Baseball Writers of America. The result was no one. A combination of the first “class” of retired stars from the steroid era mixed with a split voye over deserving players like Craig Biggio and Jack Morris …
