Cowboys

Cause Marketing Score: Cowboys, Tostitos and The Salvation Army…

December 26, 2017 by eastwin5

They may not be going to the playoffs, but the Dallas Cowboys unusual partnership with the Salvation Army still scored big cause marketing points this holiday season. Last season, Ezekiel Elliott caused a social media stir when he jumped into the Salvation Army kettles which adorn the back of the end zone at AT and …

Elliott’s Leap Was Cause Marketing Gold…

December 20, 2016 by eastwin5

For all the heat that has surrounded Cowboys owner Jerry Jones for years on his team-first stance with regard to certain sponsorship deals, it has always been interesting to see that the Cowboys have ceded some of their most valuable real estate…the end zone signage, to a cause, the Salvation Army, for years. No other …