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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. The team PR person serves many masters, all of whom want control of two key areas… Access and Information Balancing access with information so that the …
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …
Sometimes the simplest or even most impactful, of activations are found in unique places. Case in point was this story in the New York Times last week by Amanda Rosa that talked about how community groups, restaurants and even some private citizens throughout the city were setting up used but functioning refrigerators outside on the …
It took a while and we still haven’t seen the hard copy (or the ebook), but we are proud and happy that the third edition of “Sports Publicity” is now out and available. The updates from the the second edition which came out in 2012 are pretty vast, and we have brought a list of …
Three years ago this week the sports world learned that former Brooklyn Dodgers pitcher Ralph Branca passed away at the age of 90. While Branca was known more for his infamous pitch to the New York Giants Bobby Thomson that game NY the National League pennant in 1951 , the Mount Vernon, New York native should really …
There are no more storied traditions than those that go on at the service academies, The Naval Academy, the United States Military Academy and the Air Force Academy. Their annual rituals, the teachings, the implementation of duty rarely change, and like most things in academia, when change comes it can sometimes be slow. However when …
I was honored to have written this piece as the cover story for CoSIDA Magazine this month. The link is here… We’re the diggers, the storytellers, the listeners, the notetakers, the partners, the fixers; yet for all the work we do in a people business, the pressures we take on to help other people can …
We are all very busy, there is no doubt, and sometimes it’s really easy to question why we should show up for something without a distinct purpose. Is it something we can just do with a call, or get an email or watch a video about passively later on. Time is so precious, and the …
This past week saw the axe fall at places like BuzzFeed and ESPN, where several hundred folks in the media industry were left to try and figure out what’s next for them as their careers take a shift in the very fluid and still volatile industry world we’ re in today. No matter where you …
Of all the mediums available today, live television remains the biggest crapshoot. Mic’s left on, poor lighting, wardrobe malfunctions, human frailty, all exposed to millions in a second and captured and shared forever. There is no editing or reclaiming when live is live. The latest and best example occurred Sunday night when talk show …