CrossFit

MLB Opens The Wider CBD Door In Sports…

June 27, 2022 by Joe Favorito

There is no doubt that the Cannabis/CBD business is slowly, steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. The latest and loudest salvo was fired early last week, when Major League Baseball and its teams opened up the door to do business with CBD brands, …

Healthy Crossover: PBR Fitness Partnership Reflects Endeavor’s Push into Fitness Market

August 3, 2018 by Joe Favorito

On the way to the mainstream, niche sports often face a common challenge – convincing fans, media, and partners that their participants are true athletes. Today, few would claim NASCAR drivers are not real athletes. Decades ago, the sentiment was decidedly different. Mark Martin, perhaps the best driver to never win a NASCAR championship, gave …