JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past Thursday my co-host of the CUSP Show (The Columbia University Sports Podcast) Tom Richardson got to spend a good 45 minutes talking about everything but actually baseball with Los Angeles Angels Manager Joe Maddon. The podcast will be out next week and touched on well…podcasting (he has launched and then was stopped after …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Arizona, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
Last week we looked at the social imprint March Madness coaches had, and were surprised to see the lack of engagement. So we turned our attention to baseball as Opening Weekend is upon is to see if the social space was more vibrant amongst skippers and even GM’s. Well, not exactly. While baseball realizes the …
Rick Vaughn has spent a lifetime around baseball storytelling, a good part of it with the Tampa Rays. These days he is still around the game and all that it entails but in a different role, as Executive Director of Respect 90, the fast growing Not For Profit Foundation created by Chicago Cubs manager Joe Maddon …
There is certainly continued angst amongst those making a living in media these days. ESPN and Sports Illustrated layoffs, sites rolling up, newspapers well…that we know. Then there are new offerings like Oath and Stadium and the continued watching of platforms like Facebook and Twitter. We still have Bleacher Report and others humming along and …
Sometimes the simplest of ideas can solve some of the biggest issues. That’s what Blessings In A Backpack has done in helping kids stay healthy, fit and ready for school. In short, BIB mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.. …
It’s almost summer time, so we pulled together some good reads; inspirational, business, storytelling, brand building, which we have read and enjoyed, in no particular order. There are several coming that are not out yet or we haven’t yet read, so these pass a good sniff test for young grads, beach or mountain hoers or …
Much is always made of the bad weather that can wreak havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …
The morning news source for millennials for some time now has been The Skimm. Quick, cheeky, fast hitting soundbites with links to the four or five news topics of the day, delivered five days a week in a very brief, no-nonsense email designed to set those of a certain age out the door with all …
As we hit the summer months, and the chances of quick downpours increase not just for baseball but for NASCAR, golf, even tennis, how come few teams or leagues have taken a shot at sponsoring the rain delay? The Cubs have come up with Reynolds Wrap as a tarp sponsor, the Red Sox splash …