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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I have watched every game simulation thus far; FIFA, NBA, some NHL but until I watched iRacing I didn’t think any were the actual event. All were filler, but the virtual race NASCAR and their partners did Sunday on FOX Sports 1 was different and really deserves credit for getting as close to live as …
Even with some ups and downs in casual fan interest, NASCAR remains a monster of an activation platform. While IndyCar has never found its spot in the landscape, the high impact, high profile personalities who drive almost every week from February through November remain the brightest sports business lights in racing, and are still the …
With the Daytona 500 set to get NASCAR in gear this weekend, we looked to our friends at MVP Index to tell who leads the social race in North America’s most engaged and entertaining sport on wheels. The winner: Dale Jr. Here’s the breakdown. Dale Earnhardt, Jr – 10/1 odds to win the 500 and …
For all the hand wringing over the weekend, no brand could have had a better start to its season than the resurgent folks at NASCAR. The rain that pushed the Daytona 500 into a unique Monday night start, coupled with crashes, rivalries relaunched, new territory in social media and the continued birth of new faces, …