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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Dana White

Sunday Summary: Jake Paul, Dana White, Lasik and Pop Tarts…

November 24, 2024 by Joe Favorito

As we head into Thanksgiving week, some quick hits form the week behind while we still are missing our time in Italy. If you missed the recap, you can still find it here. Paul-Tyson Did What it was supposed to do: So much hand wringing over what the Jake Paul-Mike Tyson fight was or wasn’t. …

Read moreSunday Summary: Jake Paul, Dana White, Lasik and Pop Tarts…

Are Sports Reality Shows Dying? Not If You Lean In and Push Content Out…

February 2, 2024 by Joe Favorito

Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …

Read moreAre Sports Reality Shows Dying? Not If You Lean In and Push Content Out…

Different Kind Of Influencers; Taylor Swift Had Nothing to Do with the PBR Teams Championship…And That’s OK

October 29, 2023 by Joe Favorito

Nowadays, any marketing campaign worth its salt has to include an Influencer. With Taylor Swift tied up in making the flush NFL even richer, PBR went third-party retro in hosting Perez Hilton, the “original influencer,” and cross promoting with UFC Boss Dana White, for buzzy social media collaborations at the league’s second playoffs on October …

Read moreDifferent Kind Of Influencers; Taylor Swift Had Nothing to Do with the PBR Teams Championship…And That’s OK

Give The Fans More…The Docuseries Pool For Content Keeps Getting Deeper…

January 28, 2023 by Joe Favorito

Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …

Read moreGive The Fans More…The Docuseries Pool For Content Keeps Getting Deeper…

Lessons From The Road…Gerry, Ari, Mav and Crew

October 16, 2021 by Joe Favorito

Quite the week of listening and learning on screen, and yes, in person (twice) this past week. Thursday night in New York we had a chance to be up close (literally front table) to listen to a POV and best practices from several key dealmakers we don’t often here speak so candidly, including Redbird’s Gerry …

Read moreLessons From The Road…Gerry, Ari, Mav and Crew

The Hybrid Press Event: A Look Into the Combined Path Forward For Access…

March 28, 2021 by Joe Favorito

A few weeks ago, we turned in the minivan for a hybrid CRV. All has gone well with the new ride, but it reminded my how much “hybrid” is going to keep playing into our person and professional worlds as we transition into a place where face to face and “virtual” will have to find …

Read moreThe Hybrid Press Event: A Look Into the Combined Path Forward For Access…

Fish Where The Fish Are: Properties Keep Adding Engaged Content Platforms…

February 22, 2021 by Joe Favorito

One of the top priorities for any sports property is finding ways to lure the fans of tomorrow. Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. Last week, UFC announced a multiyear partnership …

Read moreFish Where The Fish Are: Properties Keep Adding Engaged Content Platforms…

CBD and Cannabis Keep Cutting Through The Sports Business Haze…

October 21, 2019 by Joe Favorito

There is no doubt that the Cannabis/CBD business is steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. On Monday USA Triathlon became the first  National Governing Body to join the partnership growth, announcing a deal with Pure Spectrum, which is based in Colorado and that …

Read moreCBD and Cannabis Keep Cutting Through The Sports Business Haze…

Can Henry Cejudo’s Olympic and UFC Double, Score With Latino Fight Savvy Fans and Brands?

August 13, 2018 by Joe Favorito

The following originally appeared on Portada) He is an Olympic wrestling champion, the only Latino athlete to take home gold for the United States in the Beijing Olympics in any sport. The son of undocumented immigrants who worked hard to give him a better life, Henry Cejudo’s (@HenryCejudo) narrative got all that much better last Saturday …

Read moreCan Henry Cejudo’s Olympic and UFC Double, Score With Latino Fight Savvy Fans and Brands?

Healthy Crossover: PBR Fitness Partnership Reflects Endeavor’s Push into Fitness Market

August 3, 2018 by Joe Favorito

On the way to the mainstream, niche sports often face a common challenge – convincing fans, media, and partners that their participants are true athletes. Today, few would claim NASCAR drivers are not real athletes. Decades ago, the sentiment was decidedly different. Mark Martin, perhaps the best driver to never win a NASCAR championship, gave …

Read moreHealthy Crossover: PBR Fitness Partnership Reflects Endeavor’s Push into Fitness Market
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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