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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Darren Heitner

As NIL Hysteria Arrives…A Little Caveat Emptor…

June 30, 2021 by Joe Favorito

There it was this morning, news that one of the major leagues had brought on a prominent “influencer” and TikTok star to help them as an advisor. All well and good, another league trying to make a splash by involving someone with a larger following who may have an interest in the game, someone who …

Read moreAs NIL Hysteria Arrives…A Little Caveat Emptor…

Fidelity Trades For A Brand Win…

February 19, 2015 by eastwin5

Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come to the table with ESPN to sponsor #TradeTalk …

Read moreFidelity Trades For A Brand Win…

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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