“The Context Ignoring Narrative,” “Twitter Stan,” And Other Cooperative Storytelling Learnings For 2021…
“We have a large megaphone, and we think we can amplify storytelling by using it properly.” Chris LaPlaca, ESPN’s longtime head of communications, used that example during a Zoom chat with our Columbia class this past fall when asked about the changing role that ESPN has in storytelling, and in the past few weeks it …