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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I always learn something from Peter King’s FMIA column. So much so that it usually takes me three or four times to read and digest the pieces, it’s a big meal for a little brain like me. One of the thought starters this week was his feature on Andrew Luck’s college center at Stanford, Sam …
Here are three pretty short but pretty interesting listens from a trio who are doing their work tied to storytelling, deep thinking, understanding the marketplace and innovation, but all three come at it from a different angle. All three are also at different stages of their careers, but all have gone through pivots with grit …
Monday marks the 30th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
It’s a topic I have been thinking about for quite a while, and now as we head towards the colder weather and hopefully further out of The Pandemic, the idea seems to be coming up more and more frequently. Transitioning to The Second Act. I remember the late David Stern talking about his second act, …
“What is essential to life is invisible to the eye.” Fred Rogers I caught this random line from the late Fred Rogers during a rebroadcast of the PBS documentary on his amazing life on Sunday, and it struck me as so important as we turn the page and head down the home stretch of this unusual …
There is nothing like, as they say in Hamilton, “Being in the room where it happened,” and for a good part of the Chicago Bulls run, Tom Smithburg was in the lockerrooms, hallways, and offices as manager of media services for the team. If you wanted to talk to Michael Jordan, Dennis Rodman or Phil …
There was a time not too long ago where the NBA All Star Weekend was becoming a slog; players opting out, questions about value and cost, if there was a need or interest any more. Most leagues face the same and bigger issues with midseason (or in the case of the NFL postseason) breaks to …
You could not watch more than five minutes of Sunday nights Academy Awards without hearing the value of “storytelling” coming up as the essential tool for changing opinion, influencing decision and making the world a better place. Storytelling. Again and again. More valued today than ever. The ability to tell one’s story, be it individual, …
It has been quite a roller coaster first month of the year. Bookending the 1st month of January 2020 are the sudden tragic losses of David Stern and Kobe Bryant (as well as the others who perished tragically Sunday) ; two at different stages of vibrant lives whose impact went and will go on, way …
An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …