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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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David Stern

Don’t Get Caught Watching The Paint Dry, And Other Thoughts About “The Second Act”…

November 2, 2022 by Joe Favorito

It’s a topic I have been thinking about for quite a while, and now as we head towards the colder weather and hopefully further out of The Pandemic, the idea seems to be coming up more and more frequently. Transitioning to The Second Act. I remember the late David Stern talking about his second act, …

Read moreDon’t Get Caught Watching The Paint Dry, And Other Thoughts About “The Second Act”…

Rounding The Corner, Heading For Home…2021

September 24, 2021 by Joe Favorito

“What is essential to life is invisible to the eye.” Fred Rogers I caught this random line from the late Fred Rogers during a rebroadcast of the PBS documentary on his amazing life on Sunday, and it struck me as so important as we turn the page and head down the home stretch of this unusual …

Read moreRounding The Corner, Heading For Home…2021

“In The Room Where It Happened;” Bulls PR Looks Back And Ahead For “The Last Dance.”

April 22, 2020 by Joe Favorito

There is nothing like, as they say in Hamilton, “Being in the room where it happened,” and for a good part of the Chicago Bulls run, Tom Smithburg was in the lockerrooms, hallways, and offices as manager of media services for the team. If you wanted to talk to Michael Jordan, Dennis Rodman or Phil …

Read more“In The Room Where It Happened;” Bulls PR Looks Back And Ahead For “The Last Dance.”

Joy and Engagement: Why NBA All Star Weekend Stands Alone More Than Ever…

February 17, 2020 by Joe Favorito

There was a time not too long ago where the NBA All Star Weekend was becoming a slog; players opting out, questions about value and cost, if there was a need or interest any more. Most leagues face the same and bigger issues with midseason (or in the case of the NFL postseason) breaks to …

Read moreJoy and Engagement: Why NBA All Star Weekend Stands Alone More Than Ever…

From The Oscars To Detroit To Brands; The Value Of Storytelling Keeps Rising…

February 10, 2020 by Joe Favorito

You could not watch more than five minutes of Sunday nights Academy Awards without hearing the value of “storytelling” coming up as the essential tool for changing opinion, influencing decision and making the world a better place. Storytelling.  Again and again. More valued today than ever. The ability to tell one’s story, be it individual, …

Read moreFrom The Oscars To Detroit To Brands; The Value Of Storytelling Keeps Rising…

Aspire Higher: Common Ties Of Four We Lost Started With Hoops, Went Well Beyond…

January 28, 2020 by Joe Favorito

It has been quite a roller coaster first month of the year. Bookending the 1st month of January 2020 are the sudden tragic losses of  David Stern and  Kobe Bryant (as well as the others who perished tragically Sunday) ; two at different stages of vibrant lives whose impact went and will go on, way …

Read moreAspire Higher: Common Ties Of Four We Lost Started With Hoops, Went Well Beyond…

From A Global Business Perspective, Does NBA Win As Team USA Loses?

September 13, 2019 by Joe Favorito

An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …

Read moreFrom A Global Business Perspective, Does NBA Win As Team USA Loses?

Cannabis to STEM, Women’s Sport To Mental Health; Areas We Have An Eye On…

April 22, 2019 by Joe Favorito

A few weeks ago at the CAA World Congress of Sport in Dana Point, California, a host of speakers were asked what they had their eye on for topics, and what will we be talking about a year from now. The answers for the most part were guarded and much of the same that is …

Read moreCannabis to STEM, Women’s Sport To Mental Health; Areas We Have An Eye On…

Seniors…And Moments…Still Need More Attention In Sports…

February 23, 2019 by Joe Favorito

I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Martin Short and Billy Joel, Tom Selleck and Robin Roberts. On and on and on. Smart short, sensible points …

Read moreSeniors…And Moments…Still Need More Attention In Sports…

Three More Pods: “A Student of The Unintended Consequence,” And Two Other Entreprenurial Digital Storytellers

January 28, 2019 by Joe Favorito

Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. With NBA in full bloom, Super  Bowl week here, and digital disruption always in the mix, we selected three that play to that group. These were again compiled by colleague Jessie Leeds Grant… …

Read moreThree More Pods: “A Student of The Unintended Consequence,” And Two Other Entreprenurial Digital Storytellers
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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