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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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David Stern

Looking To The Future, Learning From The Past; Three Great Podcast Guests…

January 15, 2019 by Joe Favorito

With CES now in the rearview mirror (a summary coming this week on seen and experienced), we looked at another trip of podcast recaps done by colleague Jesse Leads Grant. This week, three diverse storytellers, two tied to tech, one to careers and the growth of women in sport. Here is the latest trio of …

Read moreLooking To The Future, Learning From The Past; Three Great Podcast Guests…

Overtime Builds Brand, Pops Up In Retail..

December 9, 2018 by Joe Favorito

One of the biggest paths Barstool Sports Founder Dave Portnoy mentions on their road to disruptive sports and lifestyle business success has been merchandise.  “We would wear or design a tee-shirt or a sticker or a hat and our fans would ask for them,” he said at last year’s Hashtag Sports event done with NYVC …

Read moreOvertime Builds Brand, Pops Up In Retail..

The NBA 2K League Is a Smart Business Investment; Here’s Why…

April 7, 2018 by Joe Favorito

There we were Wednesday, in what was once the Bowling Alley at Madison Square Garden, the original home of “Bowling For Dollars,” also in the space where the WNBA had one of its great initial sendoffs, with the NBA’s newest venture ready to engage new fans with its first-ever draft. With the announcement of the …

Read moreThe NBA 2K League Is a Smart Business Investment; Here’s Why…

The Atomization Of Sports Is Coming And The NBA Took The First Step…

March 24, 2018 by Joe Favorito

It didn’t get a great amount of fanfare this week, but the NBA, as pointed out by my colleague Tom Richardson, took a bold first step on the content side this past week, starting to offer a micropayment plan of $.99 for fans who sign up for an account where they can opt in to …

Read moreThe Atomization Of Sports Is Coming And The NBA Took The First Step…

The New Frontier? Ohhh Mexico…

December 18, 2017 by eastwin5

“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (last week Ted Leonsis talked about esports overtaking the NFL, which …

Read moreThe New Frontier? Ohhh Mexico…

Finding A Smart Mobile Sports Play? Try Overtime…

April 8, 2017 by eastwin5

There is constant talk amongst young people, and those trying to engage with young people, that content, especially user-generated content, in a mobile environment will be the future. Still, established platforms have had trouble trying to combine all that’s out there and keep it relevant and engaging for a wide audience. Enter Overtime. Aimed at …

Read moreFinding A Smart Mobile Sports Play? Try Overtime…

Accelerators, Incubators, Collectives; Making Sense Of It All…

January 17, 2017 by eastwin5

The following was co-authored by Columbia student Matt Walker When you combine the energy and mindset of sports, technology and start-ups; an accelerator is born. Starting up a new business can be incredibly difficult. After all, it takes more than a great idea and a pocket full of dreams in order to disrupt markets and …

Read moreAccelerators, Incubators, Collectives; Making Sense Of It All…

Listening In On The CUSP: A Fun First Year Of Sports Business Podcasts

December 30, 2016 by eastwin5

One of the most underappreciated qualities in an attention starved, shout over everyone to get noticed world is the ability to listen, digest what you hear and learn from those around you. With so much white noise out there, channeling the good from the useless or mundane can be difficult, bit learning to be a …

Read moreListening In On The CUSP: A Fun First Year Of Sports Business Podcasts

David Stern On eSports, Gambling, Tech, and LeBron…

December 11, 2016 by eastwin5

The following was compiled by Columbia student Matt Walker… “Working in sport, you learn how to delegate and surround yourself with good people. Sport truly is a team effort”. Former NBA Commissioner David Stern performed a Q&A interview with Sport’s Business Radio’s Brian Berger at The Player’s Tribune office in New York  last week.. Students …

Read moreDavid Stern On eSports, Gambling, Tech, and LeBron…

Manhattan to Manning to McIntyre; A Week Of Story Telling, Listening and Learning

December 3, 2016 by eastwin5

The week after Thanksgiving in New York always seems to be one of the last pushes for sports business in the calendar year. One of the key reasons is that Wednesday is always the March of Dimes Sports Luncheon. The  brainchild of former CBS Sports President Neal Pilson and some other network heads, it is …

Read moreManhattan to Manning to McIntyre; A Week Of Story Telling, Listening and Learning
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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