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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The issue of access, activation and engagement for brands tied to sports properties certainly has not gotten any easier during The Pandemic, and even as we start to move back to some sense of normalcy, the ability to find unique ways to have athletes, even fans, engage continues to be both challenging and creative. Some …
We are coming up on Daytona for NASCAR’s start; the IRL is looking to rebrand and re-emerge yet again, Formula 1 is looking to find its place in the U.S. and even the niche sport of drag racing is trying to rebuild. So as the economic times start to recede and sponsor dollars are becoming …
With the Daytona 500 set to get NASCAR in gear this weekend, we looked to our friends at MVP Index to tell who leads the social race in North America’s most engaged and entertaining sport on wheels. The winner: Dale Jr. Here’s the breakdown. Dale Earnhardt, Jr – 10/1 odds to win the 500 and …
We hit a bit of a lull between NHL All-Star Weekend, the Super Bowl, Australian Open done and NBA All-Star weekend next week, so what better time to talk NASCAR communications. The 2015 season will really open with Daytona on February 22, but the business never really slows down these days. One person who has …
It certainly isn’t easy to cut through a cluttered February landscape that includes NBA All-Star, the Olympics and USA Hockey’s dramatic weekend, the peak of college basketball season, the coming NFL Combine, pitchers and catchers reporting and the Daytona 500, but Major League Soccer went on a strategic quest to find its preseason niche this …
It looked like a slow start for NASCAR leading into the week’s Daytona 500. The NBA All-Star Fame, pitchers and catchers reporting, the sudden controversy with the Olympics and wrestling, the Oscar Pistorius tragedy, even the NHL’s “Hockey Across America Day,” were grabbing headlines and casual viewers. Next weekend was Daytona, along with the NFL …
The endless debate rages on as to how and what twitter as a social platform can do for sport. We started the weekend with New York Giants defensive lineman Osi Umenyiora trying to use the medium to help Lawrence Taylor buy back his Super Bowl ring…provided Umenyiora found a million followers. Then we had NASCAR …
For all the hand wringing over the weekend, no brand could have had a better start to its season than the resurgent folks at NASCAR. The rain that pushed the Daytona 500 into a unique Monday night start, coupled with crashes, rivalries relaunched, new territory in social media and the continued birth of new faces, …
There are few weekends busier than this one in sports for big events (especially if you happen to be in Florida). From the roar of Daytona to the snap of spring training (throwing in several hundred college games across the state as well) to NBA All-Star weekend and the NFL Combine, and virtually no sports …
Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …
