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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Dick Cavett

From The Oscars To Detroit To Brands; The Value Of Storytelling Keeps Rising…

February 10, 2020 by Joe Favorito

You could not watch more than five minutes of Sunday nights Academy Awards without hearing the value of “storytelling” coming up as the essential tool for changing opinion, influencing decision and making the world a better place. Storytelling.  Again and again. More valued today than ever. The ability to tell one’s story, be it individual, …

Read moreFrom The Oscars To Detroit To Brands; The Value Of Storytelling Keeps Rising…

From “Hamilton” to Detroit to Nike: The Growing Business Role of Chief Storyteller Is Becoming Invaluable

July 30, 2017 by eastwin5

A few weeks ago I was listening to NPR as Kai Ryssdal talked to a gentleman named Aaron Foley, who had taken on a new position in the evolving city of Detroit. In days of yore, maybe Foley would have been the Motor City’s head flack, their Communications Exec or even their Public Relations Manager. …

Read moreFrom “Hamilton” to Detroit to Nike: The Growing Business Role of Chief Storyteller Is Becoming Invaluable

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JOE FAVORITO
joefavorito1@yahoo.com

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