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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Being a disruptive innovator in the tech space is one thing; taking that role in the sports ownership world is something else. If you are Dennis Crowley, the co-founder and Executive Chair of Foursquare, yu have the opportunity to be both, although the soccer one is on a bit smaller level than say, Mark Cuban’s …
We have all seen the good and the bad that the recent elections have brought to light in the area of social media influence impacting a sometimes quick to judge consumer base. President Barack Obama, who is one of the first leaders in any field to have harnessed the power of the digital and social …
The New York Red Bulls are in the most competitive marketplace in the US, so finding ways to do the little things to cut through the clutter and make an impact is not always easiest. One way they have is in their green initiatives, which may seem counterintuitive to a company based on adrenaline, but …
One of the most unique aspects of the supporter clubs built around the core of Major League Soccer franchises is not just their autonomy, but their passionate push to stay authentic and true their members, in many cases resisting financial and promotional support from anyone in and around the business side of soccer. While that …
The growth of soccer in the United States has been well documented on all levels, from the grassroots efforts of USA Soccer to all that MLS has done on the professional side. Even more interesting is the business interest some of the biggest global brands in the sport have taken with the game in the …
Our colleague Rick Liebling offers up a sitdown with North American Soccer League head Bill Peterson. The NASL is a unique entity in American soccer, existing as both a source of nostalgia and a cautionary tale as well as a hope for the future. In its original incarnation (1968-1984), the league saw tremendous, if sporadic, …
Guest post; Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: @RickLiebling After many successful years in professional soccer, most recently as the Senior Vice President, Global Sponsorship for MLS / Soccer United Marketing, David Wright has traded his shin pads for …
Some of the greatest success stories in sport in the past few years have come when an organization has embraced the community and is a key part of the fabric of their city or town, and also turn that success into excellence on the field. We saw it last year, and again this year, with …
There was a time not too long ago when the Red Bulls played to the notion that star power and the value of their parent company’s marketing would drive buzz and attendance and build the following of the team. They had a new stadium, several global stars, success on the pitch and were the only …
Charlie Stillitano is currently the chairman of Relevent Sports, the organizers of the International Champions Cup. The International Champions Cup is the premier soccer tournament in the United States, giving American fans the chance to see some of the best teams in the world including Manchester United, Barcelona, Fiorentina and Chelsea. This year’s tournament will …