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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Going into last baseball season the great Will Leitch wrote a piece on the complaints by traditional fans about the designated hitter in the National League. The point of the piece was simple…important to talk about? Sure? Earthshattering worthy of massive complaints and hand wringing and protest? Not really. It’s sport. Enjoy it. Its not …
Amazing things happen when you expect the unexpected. Hence the viral debate on Sunday Night Football, long after Mike Tirico and crew had exhausted highlights and reports waiting for lightning to subside, over the proper amount of peanut butter to jelly in the sandwiches players were eating during the delay. The 70-30 PB to J …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps from the Mall of America to Nicolette Mall and all spots in between produced some great experiences, meetings and observations. Here ya go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable …
There are few more memorable moments in sports and entertainment than when a record is set. No matter how big or small, shattering a milestone is the perfect measurement tool for success, and there remains no yardstick bigger for records than to make or break The Guinness Book of World Records. The validation is well, …
Lately we have seen any number of brands trying to weave their ways into the news of the day with varying degrees of success. Footlocker told the world none of their employees, who wear referees jerseys, were part of the replacement crews, the site Ashley Madison offered up a cash price for Tim Tebow to …