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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following originally appeared in Portada by colleague Jerry Milani… While in the States much is being made about professional teams investing in esports franchises, or the creative advances the NBA (@NBA) is making with the NBA 2K League (@NBA2K) which concludes this weekend, the work global soccer brands have made, and are still making in the …
It is a smart natural business progression which will create content, potentially fill some arena dates, expand brand partnership options and hopefully engage younger casual fans with a mature and thriving property; those are really the reasons why the NBA 2K eLeague announcement makes great sense for all involved, from teams to media partners. The …
The following was co-authored by Columbia student Maurice Eisenmann… We are now heading towards “March Madness,” and on college campuses, a growing number of schools big and small, another type of madness is breaking out; collegiate eSports madness. Collegiate eSports, that is eSports that will involve competition amongst American colleges, is moving to a …
The following was co-authored by Columbia student Maurice Eisenmann When the news broke that Argentinian National team star and Boca Juniors veteran Carlos Tevez would move to Shanghai and would become the highest paid soccer player in history, many people were surprised. After all, why would a Chinese team be willing to pay this record …
Several years ago at The Ivy Sports Symposium, several marketers were asked to look into the future and describe what would be the ultimate in fan engagement. It was just after the launch of X Box Live, which was just beginning to change the way immersive gaming and fan interaction was being conducted, but limited …
This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about all those tweens following DOTA2 on Twitch? …
There were so many announcements last week around the evolving world of eSports crossing into the mainstream; Milwaukee Bucks owner Mark Lasry making an investment in a property, FanDuel buying into another, and the most curious, Turner and IMG/WME announcing plans to create their own “league.” However the one that perhaps made the most sense …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…a day also this year when Keith Olberman returned to ESPN and the NCAA announced it was …
It has been tried before, bringing the bringing the mountain to Muhammad idea, sports business version. NASCAR, LPGA, INDY CAR, USOC have all done it, finding a strategic time in the calendar to bring their elite athletes, the stories, their personalities to New York as a group, sometimes tied to a mega-sponsored promotion, to drum …
More and more it is becoming about the games. Not the ones on the field but the ones in your living room, on your handheld device, on your laptop. As marketers scramble more and more to engage young people in a setting where they congregate, they are becoming all about live gaming integration. Earlier this …
