JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We keep losing people…good people we have known for a few days, a few years, or a lifetime. This year there have been close friends and distant colleagues we enjoyed staying in touch with; family members and grammar school classmates, as well as people we “knew of” along the trails. This past weekend as we …
The college space in the sports marketplace remains one of the hottest, especially with the mega-ratings and brand engagement that the elite conferences bring. Couple that with March Madness, and smart marketing in the Mid-Major space, and college is at or near the top of many “like to haves” for brands. However what about below …
For those not of a certain age, or not involved in college athletics, you probably don’t know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, many now on the Division II or III level, the ECAC is still the largest group …
It came and went again this week buried amongst the large piles of snow in the Midwest and the Northeast and without any fanfare, the official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring training next week, and others are …
One of the great growth opportunities that appears to be occurring in conjunction with the rise of hockey interest in North America this winter is the expansion of interest in the college game. Whether its the effort of NBC Sports to expand its weekly coverage, the halo effect that the NHL’s added buzz from the …
Back in the day when they were the Braves, then Quinnipiac College decided to raise the profile of the school there were two paths to take…political consulting polls and athletics, neither of which would be easy but both, if done well, could raise enrollment, pride and donations for the Connecticut school. Today, the Quinnipiac University …
