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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week we had the NWHL starting season two (with a team moving from Brooklyn to New Jersey) and the NHL opening with the continued question of where the Islanders will eventually end up; Brooklyn, Queens, back to Long Island…as they begin another season at Barclays Center. All that talk of prompted this post …
Anyone who has ever been around minor league hockey knows that the challenge to fill seats can be even more daunting than for the toughest minor league baseball teams. Baseball is all about sun and fun and a family experience in the outdoors..an inexpensive rite of summer. Hockey is indoors, in the winter many times …
Still with no NHL to talk of, we turn to the minor leagues of hockey for a few best practices to open the year… An Outdoor game, Outdoors: While the Winter Classic did go by the boards this week, the Federal Hockey League continued its work to keep hockey going outdoors by staging their January …
Just to be clear, there is little good that can come from an extended lockout for the NHL for those involved in the business of hockey. It comes at a time when the NHL and “brand hockey” has perhaps never been stronger in the eyes of a global public who have re-engaged or discovered the …
