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Being “Enterprising” In A World Of NIL; A Program that works…

August 10, 2023 by Joe Favorito

There is so much focus on NIL and what the return will or will not be outside of some social posts and quick cash of various levels that you sometimes forget about the long term sustainable career programs some brands have built out around college athletes of every shape and size. I was reminded of …

Unpredictable Games, Consistent Marketing: March Madness

March 25, 2013 by eastwin5

It’s still a pristine sponsor environment for the most part, the NCAA Men’s Basketball Tournament, There is no on court signage, you have to look hard to even find a call directly to the tournament site NCAA.com (it’s on top of the backboard and sometimes on directional signage), and even with the huge social media …