JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This coming weekend there will be two events…one in suburban New Jersey, and one in England…that continue to show the growing business of mind and analytics connected to the competitive world of sport. In London, The Nation’s Cup, the first of a long series of events designed to show the strategic and analytic side of …
The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen. However as we reach mid-Movember, it is worth a tip of the hat to the growing work for the “Movember” campaign, which supports cancer that strikes men, …
The date is hanging out there for UFC fans…November 12 at the Honda Center in Anaheim. The date that the UFC finally finds its way to broadcast television. The date where UFC fans think the sport will go mainstream and thousands of families will flock to Target to buy branded apparel and Brock Lesnar toys …
Most ugly Americans associate Australian Rules Football with the early days of ESPN, the kind of bizarre, out of the way rugged sport that was a throwback to the old days of the NFL tinged with the head banging of rugby. All ruffian, bizarre rules, broken bones, bloodthirsty screams. However like ESPN, AFL has come …
While he may not be Jon Bon Jovi or Bill Bradley or Joyce Kilmer or even Bruce Springsteen, there are few pop cultural icons from New Jersey who are more recognizable to the general public that ESPN personality Dick Vitale. The basketball Hall of Fame member and former Rutgers and East Rutherford High School coach …
Saturday around 250 bloggers, media types, interested parties and sports enthusiasts gathered at the world headquarters of Bloomberg in New York for Blogs With Balls 4. The event was a day long (as well as a preparty the night before and an afterparty last night) Petri dish for where media is, and isn’t today. Along …
There was a time in the 1970’s when the Oakland A’s and the Pittsburgh Pirates sent that conservative baseball world spinning with a series out outlandish uniforms. The A’s would wear white Sunday and then switch between green and gold on various days, while the Pirates went back and forth between yellow, black and white. …
We have all seen the stories of the mass defections of stars to Europe, China, Turkey, Mars…wherever the hoops rumors and dollars real and imagined may lead the NBA cognoscenti should the lockout take hold. Visions of Dwight Howard in Italy sampling pasta, Deron Williams chasing opponents around the minarets of Istanbul and Kobe Bryant …
The old fashioned college campaigns for awards are few and far between. Cutbacks in budgets, a move toward easier and more flashy digital campaigns, and sometimes a lack of time to effectively execute a campaign promoting a player or a series of players has left many writers mailboxes empty, leaving them to cull over stats …
We are all aware of the explosion, good and bad, of youth sports in America. Every family is scheduled, and too many families it seems are tied to this manic obsession with athletic success. One of, if not the biggest, youth sports event is just on the horizon, the Little League World Series. Little League …