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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The challenge to find unique, promotable, and sometimes profitable brand partners for second division soccer clubs can be daunting sometimes, especially when those above you grab some of the biggest lights, and with it the grandest brands. However here are two unique kit sponsorships…one that worked, one that didn’t that were definitely worth a spot …
Tuesday night the sport of baseball gets what is perhaps the rarest of rare opportunities in a cluttered 24/7 sports and entertainment world…a night virtually free of competition to show off its best and its brightest. Maybe there is a little World TeamTennis, a dab of NBA Summer League and free agent movement, some minor …
It was just this past week when I heard a 10 year old boy at Sports Authority ask his dad “Why don’t we call soccer football like everyone else?” Now that’s not to say that the NFL needs to start ringing its hands and worry a great deal about brand issues, but it is another …
Someday sports fans and team owners may have New Jersey Governor Chris Christie to thank for games that are more engaging and for a revenue source that does not yet exist in the United States. Christie this past week continued his strong push to challenge the Federal Law that does not allow sports betting anywhere …
There used to be a time in the 1970’s and 1980’s when fans of professional soccer in the United States would find a time to tune in on PBS and hear the legendary announcer Mario Machado call highlights of games gone by in a one or two hour edited show to satisfy the thirst for …
Every once in a while you hear about a little idea that somewhere down the line for the right enterprising brand could have a nice payoff. One of those ideas is ESPN’s new Ballpark Bistro idea, highlighted on their front row site late this week. Anyone involved in sport and entertainment is always trying to …
The 24 hour period on Wednesday and Thursday of this week saw something that most people would have never predicted six, eight…well weeks ago. That March Madness and Linsanity could take a back seat in the beginning of spring to…Tim Tebow and the New York Jets. In less than 12 hours the NFL again rose …
As we hit the final day of winter, not to mention St. Joseph’s Day (also underrated as a holiday everywhere except Italy and Brooklyn) some good items and thoughts from over the weekend. Warriors Count It Down: Monday night the Golden State Warriors will retire Chris Mullin’s Number 17 jersey and they have done a …
It is as busy a week as any on the sports calendar in North America. March Madness, spring training, NHL, MLS starting, NASCAR, NBA and then all local activities rolled into one. Even with all going on, two key player personnel activities, the first day of NFL Free Agency and the NBA Trading deadline, still …
It is almost time for President Obama to start ramping up the engines for the run to November. As the Republicans twist back and forth between Rick Santorum, Mitt Romney and other challengers, the Democrats have stood on the sidelines waiting their turn to start moving against whomever is on the other side. This week …
