JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …
Recently I was looking back in my card collection, binders and all, to find a card of a colleague I recently formally met, former Royals infielder Buddy Biancalana. I went to my binders, there are at least seven which we organized by year and team several years ago, and to my dismay did not have …
On the last Friday of July for a few hours we went fishing in Atlantic City. Not out in the water, but at the Atlantic City Convention Center. We went to check out the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and pretty much what you would expect. So what …
There is little doubt that one of the most buzzworthy stories of the winter in the City of Brotherly love has been Gritty, the Philadelphia Flyers love em or hate em mascot who became quite the viral sensation. Not to take anything away from the Eagles, or the playoff bound Sixers or even the Flyers …
There they were on a beautiful Boston afternoon, Tom Brady and Julian Edelman, riding the Duck Boats in the Patriots Victory parade, adorned not in Patriots Championship merchandise but in tee-shirts of their own, owned design, readily available for sale. The tee shirts come just days after Miami Heat star Dwayne Wade announced his deal …
To support school, licensee and retail partners during the holiday gift-buying season, Collegiate Licensing Company (CLC) is launching Holiday Cheer, a national collegiate retail marketing program in approximately 3,500 retail locations. The program, which began earlier this month, also has a major digital component through a partnership with Fanatics.com. Holiday Cheer creates excitement in collegiate …
As stellar as a brand the University of Connecticut has, the trials and tribulations of winning and losing can take their toll. A rocky football season and a men’s hoops program that was in transition could have meant a long winter in Storrs for those not on the Geno Auriemma bandwagon, but Kevin Ollie’s squad …
In the last few years sports teams in North America, from college through the pros, have forgone consistency of brand in their look for the sake of selling more diverse, quirky, unique and even outlandish jerseys, kits and other uniform pieces to an audience who want different, at least to have in their closets. With …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …
In the past two years the recognition and outpouring of well-deserved support for veterans has been outstanding, teams, leagues, brands in and out of sport have finally recognized not just that these young men and women are worthy of praise and support, but are also loyal and savvy consumers who stick with those who help …
